MTGA Trails Toolkit

Link: Guide to Getting Good Media Coverage

Excerpt:

Published by the Michigan Public Policy Initiative—a joint venture of the Michigan Nonprofit Association and the Council of Michigan Foundations, this guide is designed for nonprofit leaders—people with a lot to accomplish in little time. Each section gives the key information you need to get media coverage of nonprofit issues, projects and other activities. For those who are new to media work, the guide provides the basics for getting started. For those who are more experienced, each part of the guide can serve as a checklist for your ongoing efforts to keep the public informed through media.

Each section of this guide stands alone. The how-to tips in the guide were provided by the League of Women Voters of the United States. Please feel free to separate the sections and share them with others. If you duplicate the how-to tips, please credit the League of Women Voters of the United States and the Michigan Public Policy Initiative.

The sample press release, op-ed, letter to the editor, speech and PSA address current issues for Michigan nonprofits. Please feel free to alter these samples and share them with the media in your area.

Working with the media is an integral part of accomplishing an organization’s mission by informing the public and influencing public policy. The simple steps in this guide provide the basics for effective work with the media.